Tokens and PM-fit

Tokens and decentralisation are clearly a better way to share wealth in networks, but what does decentralised ownership mean for a company's product-market fit? There are two aspects to PM fit: getting to it on the core product, and expanding it into new markets or products. Decentralisation helps with the first — early, engaged community members care about the network growing, so they help build the product from an MVP into a whole product usable by the early majority.

For expansion, decentralisation is a disadvantage: new PM fit requires a non-consensus insight the existing community won't agree with (think Jobs, AWS, or Meta). So companies need to be ambidextrous — executing on what's working, where community incentives help, while continuously building new things, where non-consensus insight is required and the community won't necessarily come along.

At a macro level, this means crypto will favour smaller organisations solving specific problems over one organisation solving everything — Uniswap is great at swapping and nothing else, versus a centralised player like Coinbase that tries to do it all in one place.